During the first part of the webinar, Professor Lisa Brüggen from Maastricht University presented the results of the ETS survey on pension communication, which will serve as the first basis for an exchange on best practices among the different pension pillars. The presentation provided a useful insight on the main objectives, considerations and challenges in the organization and provision of pension communication for first and second pillar pension institutions. A specific point was made on digitalization as a way towards a more personalized approach in communication on pensions, with a major potential for further developments. If you are interested in a more in-depth evaluation and the findings of the second survey on pension communication, you can click on this link.
During the second part of the webinar, Professor Yves Stevens from KU Leuven presented his insights on the main pension communication concepts, both from a theoretical and practical perspective. As an expert in the field of international pension information and communication, he reflected on the objectives of communication in general. In his presentation, he stressed the point that in the European context, it is even more important to understand the underlying pension concepts in order to address the actual communication needs.
In an interesting follow-up discussion, both speakers evaluated how we could foster the idea of having a more holistic view on pension information and how this could be achieved in the context of the ETS project.
In her concluding remarks, Claudia Wegner-Wahnschaffe, ETS Project Manager, pointed out that the ETS will provide information structured around the actual information needs of the different target groups and at the same time, adapted to the existing differences in the national pension landscapes and frameworks.
Did you miss the event? More information on the first ETS webinar on pension information and communication as well as the presentations from the event are available on the ETS website here.
